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Small agricultural machinery has a vast market
Small agricultural machinery bid farewell to "price war" Technology innovation is a breakthrough
[China Agricultural Machinery Industry News] With the development of agricultural mechanization, a variety of agricultural machinery and equipment on the stage of agricultural production, showing their respective power. In our stereotyped impression, mechanization is the kind of grand machine. "Rumble..." Farming in large fields, the scene is spectacular. In fact, in reality, agricultural machinery is not only a huge thing, but also a small or even a mini type. In China, our small-scale agricultural machinery also has its own vast space for display purposes. At the same time, it faces some problems on the road of growth. It needs enterprises to explore with wisdom. breakthrough.
Small agricultural machinery bid farewell to "price war" Technology innovation is a breakthrough
China's topography is complex and diverse. It is not that there are contiguous farmland in each place that can give large-scale agricultural machinery operations, and small-scale agricultural machinery production has not been fundamentally changed due to land circulation. The scale and standardization of agricultural production is slow, and there are still very A large part of the family farms or small farmers are self-employed. Large-scale agricultural machinery does not have the space to stretch, and small agricultural machines are more appetizing. In addition, the price of large-scale agricultural machinery is expensive, and even the subsidies for agricultural machinery are not affordable for ordinary farmers.
In Tianyang, Guangxi, the first line of arable land production, a small agricultural machine is working hard in every paddy field. The villages and valleys are full of small “iron cows†busy operations. In recent years, with the full implementation of the national agricultural machinery purchase subsidy policy, more and more small-scale agricultural machinery has entered the field of farmers in the townships of the county, becoming the main force of agricultural farming in the county, and the small “iron cow†replaced the cattle and horses. The modern farming practices of traditional farming methods create a beautiful landscape.
Although the prospects for small-scale agricultural machinery are good, some problems in the development process cannot be ignored. For example, the small-scale agricultural machinery has excess capacity, the homogenization phenomenon is serious, and the product quality difference is small, which has led to the “price warâ€.
Small-scale agricultural machinery homogenization leads to overcapacity
For a long time, China's agricultural machinery market has been monopolized by foreign countries, and the proportion of China's agricultural machinery in the international market is not much. In addition, the homogenization competition of small-scale agricultural machinery has always caused China's low-end agricultural machinery market to fall into price wars, and the shortage of small-scale agricultural machinery and the lack of supply of agricultural machinery.
According to the data, the overall scale of China's agricultural machinery industry is about 380 billion yuan, of which medium and low-end agricultural machinery accounts for about 350 billion yuan, and agricultural machinery accounts for about 30 billion yuan. At present, the structure of China's agricultural machinery products is relatively simple, covering only low-end traditional agricultural machinery such as small and medium-sized horsepower tractors and combine harvesters, and the production capacity is seriously overcapacity.
For example, there is a phenomenon of low quality, homogenization and overcapacity in the micro tillage industry. Technically speaking, the technical content of the micro-cultivator is not low, but today there are very few companies with professional development teams, resulting in small differences between products, so the company can only make a fuss about the price, hit the price war".
Therefore, from a general perspective, the domestic homogeneity of small-scale agricultural machinery enterprises is very serious, the products are not innovative, the technology update is slow, and there is no difference. The enterprises have strategic price reductions or even price wars to occupy more market share. The industry believes that for enterprises, innovation is a breakthrough.
The rise of small agricultural machinery: technological innovation is the key
If small-scale agricultural machinery has a broader market, it is necessary to start from innovation. Since homogenization, it is not the same. From the actual situation, we can study small-scale agricultural machinery suitable for different land cultivation. First of all, starting from product innovation, we will expand into comprehensive innovations such as technological innovation, market innovation and organizational form innovation, and create business opportunities from innovation.
Laizhou City, Shandong Province has such a "artisan" named Zhang Shengchen. He is not satisfied with only seeing work as a means of earning money to support his family. Instead, he establishes awe in his work and persists in his goals. Responsible for the products, with full enthusiasm to create a satisfactory small agricultural machine that farmers urgently need. Since 2013, Zhang Shengchen has spent three years on the technical improvement of the traditional tiller. The core of the project is to transform the past belt drive into a gear drive and replace the turbine vortex with a umbrella wheel. This is the only power transmission system. The improvement has greatly improved the production efficiency. Since then, the four-wheel drive has replaced the two-wheel drive and has become the new favorite of the market.
From a macro perspective, small-scale agricultural machinery has a large market demand. With the advancement of agricultural mechanization, more and more farmers will be more inclined to replace human labor. Faced with the disadvantages of today's small-scale agricultural machinery, we need to increase investment in science and technology, pioneering and innovating, let the small-scale agricultural machinery market bid farewell to the "price war", and promote China's modern agriculture to embark on a sound development path.