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The reporter learned from the "China's auto industry production and sales newsletter" recently released by the China Association of Automobile Manufacturers that the company's high-end light trucks were used in overseas markets despite the 1.19 million commercial vehicle exports in January-April, which was 1.7% lower than the same period of last year. The performance has attracted attention. 
In early April of this year, JAC Motors held a new car conference in Vientiane, Laos, and launched the N721 series light trucks for the Laotian market. At the end of April, JAC N Series (N721) high-end light trucks were listed in Singapore. Intensive product launch activities make JAC light trucks cause concern in the international market. In fact, these two conferences are just two simple cases of JAC exporting to overseas markets. At the end of 2012, JAC had already exported 500 high-end light trucks to Brazil.
N series high-end light trucks are the latest generation of high-end light trucks that JAC adheres to independent innovation and development and integrates global resource design. They are qualitatively improved in terms of environmental protection, carrying capacity, and maneuverability. They are fuel economy, power, and safety. Aspect beyond the major international benchmark models.
For many years, China's commercial vehicle exports have mostly concentrated in the Middle East, Africa, Southeast Asia, and Latin America. Most products are mainly low-end. In fact, these regions and countries have different requirements for products. Take the Singapore market as an example. The local demand for automobile access and emissions is demanding. The annual holding of commercial vehicles is around 6,000. Mitsubishi, Nissan and Isuzu from Japan account for the majority of the market. The service life of passenger cars and other products is at least It is 17 years longer than the original Chinese standard. Starting from the end of 2011, JAC Light Trucks carried out certification work in Singapore. In 2012, the products successfully achieved sales and quickly became the best brand for local light truck sales in China.
At present, JAC N series high-end light trucks have been listed and released in many countries including Mexico, Chile, Colombia, Myanmar, Malaysia, Sri Lanka, Egypt and Laos.
Data show that from January to April this year, JAC light truck exports 10088, of which 7752 high-end light trucks, accounting for 76.8% of total sales.
Nanjing Iveco also increased the export of high-end light trucks. In January of this year, Nanjing Iveco high-end light trucks were listed globally in Zhuhai, Guangdong. At the listing ceremony, Nanjing Iveco signed the first strategic cooperation agreement with overseas distributors in Europe, the United States, Asia, and Africa, and signed an order for 2000 vehicles that exceeded the series. At present, the goal of Nanjing Iveco's first phase is that the export of its own platform will account for 25% of annual sales. According to the person in charge of Nanjing Iveco, the “Beyond†series uses the multi-technology platform lightweight diesel engine developed by Italy Fiat Power Technology and the transmission assembly produced by German ZF technology, which is environmentally friendly and economical. Bearing capacity and other aspects with a well-known international brand strength.
Regulations urge product export transformation
The rising momentum of high-end light trucks in the international market stems from the steady development of high-end light truck markets at home and abroad, changes in consumer attitudes, and the increasing requirements of foreign markets for vehicle technical conditions. The export of high-end light trucks needs the support of the development of the domestic market, so that domestic enterprises have the strength to produce high-level products.
In 2005, the sales volume of China's high-end light truck market was only around 50,000, and its market share only accounted for about 5% of the total light truck market. The market share of medium and high-end light truck products is relatively low, but the demand shows a rapid growth trend. By 2010, the proportion of the high-end light truck market reached more than 100,000 units, and its market share accounted for 7% to 8% of the total light truck market. This provides a market guarantee for the technological upgrading of domestic light truck companies.
Ni Feng, deputy general manager of Nanjing Iveco, believes that with the acceleration of urbanization and the government’s continuous improvement in environmental protection requirements, the Chinese logistics industry is showing a new trend of rapid and efficient. It is expected that the demand for China’s light trucks will rise from low to high levels in the future. . Compared with ordinary light trucks, high-end light trucks have higher profitability. It is reported that the price of high-end light trucks is usually about 30,000 yuan higher than that of light trucks. However, due to higher reliability, the cost of using high-end light trucks is lower than that of ordinary light trucks. Because of this, companies with strength such as JAC, Foton, Dongfeng, FAW, and Jinbei have all launched attacks on high-end markets.
While the demand for vehicles in the Chinese market has increased, the demand for vehicles in foreign markets has also increased. In Brazil, the environmental committee CONAMA began to formulate and release Brazilian vehicle emission limits in the late 1980s. In 2002, CONAMA resolution N°315/2002 released the light vehicle emission standard, which was implemented from 2006 to 2009. It requires light-duty vehicles with Onofrio®, ROCONVEL4/L5 level, and heavy-duty vehicles with PROCONVEP5/P6 level, equivalent to Euro III, Euro IV emission levels. In 2008, CONAMA resolution N°403/2008 released the heavy-duty PROCONVEP7 standard and was implemented in 2012, which is equivalent to Euro V emission levels. In 2009, CONAMA resolution N°415/2008 released the light vehicle PROCONVEL6 standard, which is planned to be implemented during 2013~2015, equivalent to Euro V emission level. Under such circumstances, China’s previous efforts to export products with medium and low-end products must change. “In overseas markets, the increasing demand for vehicles by local policies will inevitably promote the transformation of China’s light truck exports,†an industry source told reporters.
High-end light truck exports enhance Chinese brand image
JAC has played an important role in the development of overseas markets. Chensheng Group is an important partner of JAC in Singapore and even in Southeast Asia. It is a car dealership group with significant influence in Southeast Asia. It has a deep understanding of customer needs and the automotive market, and has strong market operation capabilities. The Jianghuai N-series high-end light trucks will be sold in Singapore by Chensheng Group.
Nanjing Iveco's overseas markets rely on Iveco's global sales network. "Iveco had stopped light truck production in the 1970s. Nanjing Iveco's light trucks are a useful complement to Iveco's product line. Cooperation between the two sides can maximize value," said an insider from Nanjing Iveco.
“Although the proportion of high-end light trucks in exports is relatively low, the export of high-end light trucks is a trend and plays an important role in brand promotion. In the future, more companies will join this team.†China's passenger car market information The relevant person of the association said.