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As the largest car aftermarket maintenance chain company that has opened more than 100 stores in China, Taiwan’s new focus has been announced in Shanghai: In the next two years, it will invest more than 200 million yuan to expand its mainland stores to 300, including 1,500 to 2,000 square meters. A one-stop shop and a 400-500 square meter RT-Mart supermarket parking shop. From the general washing of twenty to thirty yuan, to a series of services such as fine washing, cosmetology, refitting, and quick repairs that cost hundreds of thousands of yuan, the auto aftermarket from the high-growth Chinese auto market is also a “money†scene. considerable. Relevant data show that China's automobile after-sales service market has reached 460 billion yuan, and the compound growth rate from 2006 to 2011 is 28%. Benefiting from the blowout of car sales in 2009 and 2010, it is expected that the market size will increase by hundreds of billions in the next three years. By 2015, the scale of China's automobile after-sales service market is expected to reach 766 billion yuan.
However, although China's auto after-market is a big cake, it is not easy to do it well. Prior to this, foreign brands such as Honeywell and Jiefeiluo have all lost their lives. The reason is that the high-cost, high-price auto after-sales service model "is not acceptable", especially in the price competition with the roadside fast repair shop at a disadvantage.
In response, New Focus CEO Zhang Ruizhan said that currently the new focus has five major stores in Shanghai and more than three newly opened RT-Mart supermarket stores, and in addition to staking establishment of a suitable point-to-point chain maintenance network, and Michelin, The direct cooperation of many mainstream brands such as Castrol can also bring price advantages, and related brands such as changing tires and changing oil can be 20%-30% cheaper than 4S stores.