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Affected by the European debt crisis, the export of LED lamps was cold, and the domestic market was not fully opened. Therefore, the LED industry has entered the winter since the end of last year, and there has been a collapse. In June of this year, Shenzhen Yuanguang Optoelectronics Co., Ltd., which has a scale of over 100 million yuan, closed down in an instant and made the industry shocked.
Where is the development of the LED industry? How should Shenzhen enterprises deal with this winter season? Last Friday, the LED lighting project from the Excellence in Design to the Excellence in Sales Summit was held in Shenzhen. The event invited nearly 250 senior managers from the Pearl River Delta electronics industry and many top industry experts and business leaders to attend and discuss these issues in depth. .
The output value of deep LED accounts for nearly half of the country's Jiangshan reporters. After more than ten years of development, the LED industry in Shenzhen has developed rapidly. There are currently about 1,500 LED companies in Shenzhen. Statistics show that the overall output value of Shenzhen LED industry is 70 billion yuan, accounting for nearly half of the country's total. Currently, there are about 20 LED listed companies in China, and Shenzhen accounts for almost half.
Moreover, Shenzhen is the world's largest production and supply base for solar LED lamps, the world's major production and supply base for LED backlights, the largest domestic production and supply base for LED displays, and the main domestic production areas for LED packaging and special industrial lighting. At the same time, the Shenzhen Municipal Government has launched the LED Supporting and Strengthening Program. It is hoped that during the 12th Five-Year Plan period, LED leading enterprises with assets of over 5 billion yuan will appear, and the LED industry will exceed 200 billion yuan.
Some insiders said: Although the LED lighting market has huge business opportunities and development potential, however, the current development of the national LED lighting industry including Shenzhen still faces some challenges, including weak LED mid-stream technology; LED chips and device products. Most of them are concentrated in low-power, medium- and low-end products; currently China's semiconductor industry is not strong.
Deep LED companies are now closing down. However, LED companies that have sprung up like mushrooms have hidden another crisis. Affected by factors such as the European debt crisis and the sluggish US economic situation, since the second half of last year, the export orders of LED companies have dropped sharply. An industry insider who asked not to be named told reporters that as of the end of last year, there were nearly 100 LED companies in Shenzhen, and this year's trend of bankruptcy is still spreading. By now, this number should be even larger.
What shocked the industry most was that in June this year, Shenzhen’s well-known LED display company, Yuanguang Optoelectronics Co., Ltd., whose assets exceeded 100 million yuan, declared bankruptcy because of the break of the capital chain.
Once any industry makes money, a lot of money will flood into the industry, and the end result is an overcapacity in the industry, followed by industry reshuffle. Zhou Honglin, managing director of Shenzhen Laifu Photoelectric Co., Ltd. told this reporter that the LED industry in Shenzhen has entered a process of shuffling, but shuffling itself is a process of survival of the fittest, and it is also a return to the impetuous Shenzhen LED industry. The only way to go. For companies that value quality and innovation, there is a lot of room for survival, and vice versa, so we are looking forward to shuffling.
Opportunities and Challenges The price war is pervasive in the industry. Now the LED industry is too competitive. With the influx of more and more companies, the industry's profit margin has fallen sharply. Zhou Honglin said that the price war is very common in the industry. Many products are quoted once a month. For example, an ordinary LED fluorescent lamp is 200 yuan two years ago. Now, as long as it is less than 100 yuan, it can be said that the price is reduced. Flying fast.
Another manager of LED business in Longgang District, Song Manager, told reporters that three or four years ago was the golden period of entering the LED display industry. At that time, the gross profit margin was above 40, and now the LED display industry has bottomed out, the industry The profit margin is less than 8. Originally, the profit margin of the industry was low. In addition, due to the debt crisis, the phenomenon of arrears was widespread. Therefore, for some enterprises, the more orders are received, the more losses may be made.
Incandescent lamps delisted or vacated a huge market space, even though the LED industry in Shenzhen suffered a cold winter, but the president of Global Sources Enterprise Affairs, Zucker, thought it was only temporary. In the context of global energy shortages, energy conservation is an important issue for us in the future. As a new type of green light source, LED is the future development trend.
Zucker said that from October 1 this year, the Chinese mainland began to ban the sale of more than 100W incandescent lamps, and the delisting of incandescent lamps will free up huge market space. According to research by an institution, the use of incandescent lamps in China is 1.3 billion. It is foreseeable. If incandescent lamps are fully delisted, LED bulbs are worth looking forward to in the Chinese market.
In addition, various local governments have introduced policies and subsidies to promote LED lighting reform, which will accelerate the rapid development of the LED lighting industry.