In recent years, the domestic automobile industry has been undergoing frequent personnel changes. These previously relatively secretive events in the industry are also concerned about the media and the public. This aspect shows the huge influence of the auto industry, and on the other hand, it also reflects the professional manager of the car industry. The importance of personal capabilities for this industry. Because today’s Chinese auto industry has developed to have certain specific laws, and according to the rich experience accumulated in the past 20 or 30 years, professional managers who are well-informed have the opportunity and space to develop their own. Talent. In fact, domestic auto makers are the first to feel the scarcity of professional talents, especially in the relatively weak self-employed brands. A series of personnel changes also happened in this context. The following three latest cases may be worth careful attention.

Sun Xiaodong: Building an Effective Marketing System About Sun Xiaodong, what is widely known is his experience at Shanghai GM. It is recognized in the industry that Shanghai GM’s marketing capability is the best among domestic counterparts, and Sun Xiaodong has been the executive director of the marketing department for 10 years since the establishment of Shanghai GM in 1997, and the deputy general manager of sales for 20 months. It is said that it is the most familiar to Shanghai GM sales system, and it is a great success for this system from the establishment but successful operation. Since he left office, all parties have been paying attention to what new things he will bring to the new "Dong Jia" in the sales system.

After leaving Shanghai GM as a famous place, Sun Xiaodong went to PSA as director of Asian product planning and marketing strategy. He is mainly responsible for PSA's product planning and market strategy research in China and Asia, as well as the image and promotion of Peugeot and Citroen brands. He is reportedly reporting directly to Olivier, CEO of PSA Asia Operations. PSA related parties expressed the hope that his joining will deepen the Group’s understanding of the Chinese market and accelerate the pace of cooperation with the two joint ventures. Although Sun Xiaodong, who took office at the beginning, had a series of ideas on market strategy research and product planning, his position was somewhat awkward and he was unable to display his expertise in first-line sales.

Therefore, when it was announced that Sun Xiaodong joined the Geely Group with Li Shufu’s invitation, and was the vice president of the group responsible for the strategic coordination of Geely Automobile and other important strategies, most people in the circle did not express surprise. According to sources, Hou Haijing, formerly the production manager of the Shanghai General Assembly Assembly Plant and the director of the Shanghai GM Dongyue Auto Company, has also joined the Geely Group as vice president of the Group’s Chengdu plant. In addition to the former COO of Volkswagen Skoda's Fu Qiang as Volvo China, and the former Pan-Asian design director Ma Zhengyi who was appointed as the design director of Geely a few months ago, apparently these people have a strong sense of Shangqi and they are working styles. And it may be customary to cooperate with each other and it is more likely to succeed.

Fu Qiang: Seeking to challenge Just joined Geely Group, Volvo China Vice President, Fu Qiang, who is in charge of marketing and network construction work has quickly entered the working state, reflecting the professional managers. From the point of view of personal experience, Fu Qiang once served as deputy general manager (responsible for the Audi brand) of any of China Motors Volkswagen Sales Co., Ltd., which has contributed a lot to Audi's success in the Chinese market. After joining Shanghai Volkswagen, he was the head of Skoda's business department, responsible for the Skoda brand marketing, and achieved good results from scratch. Since then, he joined Beijing Benz and assumed the position of executive vice president. In charge of the sales market, sales of domestic Mercedes-Benz also improved. From its experience, it is the best choice for Volvo, perhaps Volvo hopes to impact Audi's domestic high-end car market.

During his Mercedes-Benz work, Fu Qiang was actually constrained by the dispute between Mercedes-Benz China and Mercedes-Benz Beijing, and it was difficult to exert more spare capacity. This time joining Volvo, Jean Fu Qiang returned to a relatively familiar, but also very much in need of his experience and skills environment, it should be said that is a good choice. He himself admitted that the current problem is how to familiarize himself with and understand Volvo's existing system as soon as possible, and he hopes to contribute to this system through the experience he has experienced, both successful and unsuccessful. This system is moving in the direction that everyone hopes to see.

From Mercedes to Audi, the strength of Fu Qiang is to open up new markets, and now it's time to join Volvo. However, Volvo's brand building will not be very easy. This will be a big challenge for Fuqiang.

Gao Weimin: The new position and the old line are in the auto industry where people frequently leave the company. Technical personnel are the most stable. These people are often not willing to leave the support of the original colleagues and the working atmosphere they are accustomed to. Therefore, as a senior technician working long-term in the Pan-Asian Automotive Technology Center, Gao Weimin, deputy chief engineer of SAIC Motor and executive deputy general manager of the Pan-Asian Center, left and joined Beiqi, responsible for BAIC's independent R&D business, and how much it feels a bit sudden.

Expert of State Council Special Allowance, Expert Committee of China Association of Automobile Manufacturers, Expert Committee of Shanghai Motor Vehicle Inspection Center, Member of Expert Committee of Shanghai Automobile Industry Association, Expert of Automobile Defects Survey and Appraisal of Defective Product Management Center of AQSIQ, China Automotive Engineering He is the deputy chairman of the Society for Automotive Safety Technology, the vice chairman of the Global Automotive Elite Group, an adjunct professor of Tongji University, and a doctoral supervisor. Gao Weimin not only has many authoritative technical titles, but more importantly, he is the old Pan-Asian who coordinates the development of Chinese and foreign resources. China has extensive experience in the vehicles needed. Beiqi's own brand is based on its acquired Saab technology. It is clear that Gao Weimin is exactly what he needs.

Compared with SAIC, which is strong, BAIC not only has limited financial resources, but its organization and coordination capabilities are also significantly less than those of SAIC Motor. Therefore, Gao Weimin's BAIC road may not be easy or even difficult.