Dongfeng Xiaokang launches small passenger cars to enter the commercial vehicle market


Recently, Dongfeng Xiaokang's first compact passenger car C37 was officially launched. Dongfeng Xiaokang said that this car is the forerunner to the commercial vehicle market, and the company intends to formally enter the small business vehicle market next year.

To enter the front stop of commercial vehicles

"The most important selling point of this mini-vehicle is its spaciousness." Pang Hai, general manager of Dongfeng Xiaokang Sales Co., said that although its appearance is not much different from that of mini-vehicles, its vehicle volume is one cubic meter larger than traditional mini-vehicles. Pang Hai said that the sales volume of traditional mini-cars has dropped by 5% this year. The market competition is fierce, and the profit of products is getting lower and lower. In response to this situation, Dongfeng Xiaokang raised product structure upgrades this year. It is understood that the car's price is 4.5 to 55,000 yuan, in the Dongfeng Xiaokang's product line is a higher price product.

"In fact, this car will be our forerunner to enter the MPV (multi-purpose commercial vehicle)." Pang Hai said that Xiaokang MPV vehicles will be listed early next year. Dongfeng Xiaokang general manager Zhang Xinghai introduced that the price of its MPV will be 5 to 60,000 yuan / Taiwan.

Local car dealers push Xintuo City

In addition to the launch of two new microcars this year, Changan launched the new microcar Uno in April this year. There is a great improvement. Although its price is only 5 to 60,000 yuan, the car can already be used as an MPV. At the same time, Zhang Qiang, general manager of Lifan Microcar Sales Co., Ltd., said that Lifan will launch longer and more spacious mini vehicles this year to increase product value and enrich product lines.

According to Chen Siwei, deputy director of the Chongqing Automobile Industry Committee of the Economic and Credit Commission, the major companies have increased the output of the city’s auto industry by pushing new ones. In August this year, the proportion of high-end mini-vehicles in the market gradually expanded. In August, the number of mini-vehicles in our city reached 47,000 units, an increase of 74.4% year-on-year, far higher than the national average.

“Accelerated by new products, the annual production capacity of Chongqing's auto industry is expected to exceed 2 million units this year.” Chen Siwei said that the new products not only increased the number of “Chongqing-made” cars, but also enriched the product structure, making Chongqing’s automobile industry manufacturing. Level to a new level.



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