Xichai's high-end products export momentum is getting better

Recently, Xichai continued its eye-catching performance in the export market in 2011 with a wide range of products and a wide variety of products. The overseas market has been a success story. As of the end of May 2012, the export sales of engines has exceeded 5,000 units, a year-on-year increase of 12.8%. Covers trucks, construction machinery, passenger cars, power generation equipment, and other fields.

The realization of a new leap in overseas markets is not just a quantitative breakthrough. What is more important is the comprehensive upgrade of Xichai’s overseas strategy. In 2012, Xichai’s overseas marketing department adopted overseas marketing strategies such as key breakthroughs, point-to-face, strategic cooperation, and service follow-up. It not only continued to maintain strong growth in Russia, Vietnam, the Middle East, and North Africa, but also sold in South America, Southeast Asia, and other regions. Set a new record high. At the same time, the structure of export products became more reasonable. The proportion of exports of pressurizing and above models reached 71%. The export ratio of F, L, and M machines increased steadily, reaching 37.1% at present.

Xichai's new marketing model, effective and practical action, is an “accelerator” for accelerating the pace of overseas expansion. Since January 4, 2012, 380 Liberated J6 heavy trucks equipped with the Xicui Aowei CA6DM engine have been bathed in the 2012 New Year. The dawn has been sent to Iran from Dalian Port, marking not only a major breakthrough in the release of high-end heavy trucks by FAW to the world, but also indicates that Xichai's high-end power bulk exports have made significant progress. So far, the number of X-Chai high-power M models in the Iranian market alone has reached nearly a thousand units. At the same time, from January to May of 2012, the high-end AWD CA6DL2 engine of Xichai also supported the liberation of dump trucks to 650 units in Russia at the same time for three consecutive times. In Russia, a new round of “FAW Liberated Xichai” fever was blown.

The comprehensive upgrade of overseas strategy not only benefits from Xichai's cost-effective products, but also thanks to the intensive cultivation of the overseas market department of Xichai Sales Co., Ltd. in this market. In 2012, the overseas sales department of the sales company passed a strong attack, and jointly supported the export of branded automobile manufacturers. As a result, the export share of Xichai Engines rose linearly among the major supporting manufacturers. At the same time, it successfully switched over two other engine manufacturers supporting the Vietnamese market. By May, Xichai exported more than 1,000 Vietnam vehicles, all of which are supercharged and above. At the same time, Xichai is the main engine supplier of the FAW Liberation Company's South Africa factory. The export volume of South Africa's Xichai engine has reached more than 70 units in the first five months. More than 200 engines were exported to Saudi Arabia, and exports to Peru, Uganda, Indonesia and other countries also exceeded 100 units.

Excellent quality casting national brands, so that Xichai has a strong capital to expand overseas. At present, Xichai has made major breakthroughs in engine exports, supporting the export of China's auto vehicles to more than 40 countries. In order to meet the service standards and international standards gradually and provide the most professional, fastest, and most satisfactory sales services to users at home and abroad, Xichai’s Overseas Market Department has also innovated overseas service models, established Xichai’s service network, and established an overseas center library. Overseas offices and overseas service standards are gradually aligned with international standards, demonstrating Xichao’s ambition to expand overseas markets.

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