In recent years, the demand for printing equipment in China has increased at an annual rate of 10% each year. This has made China a world-recognized market with the greatest potential. Modern printing machinery is further developing toward high speed, high efficiency and high quality. Large-scale, multi-color, multi-function, and automation, linkage, and serialization of models and models are also increasing.

Shang Pu consulting machinery industry analyst pointed out: At present, China's printing equipment market has two major opportunities for development:

1. From 2006 to 2010, in the printing fields of book printing, newspaper printing, bill printing, office printing, packaging, decoration, printing, etc., in the past five years alone, the average growth rate has reached 13.2%. In the five years, the annual growth rate of packaging printing is a minimum of 9.9%, with a maximum of 15.4%. The development of packaging printing is a major trend in the world. Printing machinery enterprises in China should firmly grasp this development opportunity.

Second, the high-end printing machinery market vicious competition incentives, the problem of where the breakthrough? In technological innovation, research and development of high-end products. Therefore, the next step in the main direction of equipment is to advance to high-end equipment. The market share of high-end equipment requires the domestic printing machinery industry to jointly strive for the use of domestic high-end equipment to replace imports, or even export, which is a good opportunity.

According to the "2010-2012 Market Analysis and Investment Value Report of China's Printing Machinery Manufacturing Industry" published by Champion Consulting, it shows that the transition of the printing machinery industry to digital transformation of digital printing and printing is a huge project. The increase in the number of imported digital presses in recent years is exactly the change in demand for printing. The second direction in the development of the printing machinery industry is the transformation to green printing. Green printing includes environmental protection printing, which also includes energy conservation and consumption reduction. For example, the precision of the paper cutter is high, the waste is reduced, the cutting production line reduces manual work, saves time and space, and is also green printing. In the "Twelfth Five Year Plan" of the printing industry, green printing, digital printing and digital printing are included. This is the transformation of the printing industry exports, will also indicate the direction of future products for our country's printing machinery, product development in line with strategic needs in order to continue to expand the market and make progress.