The "national team" major project will land! FAW Dongfeng Changan joint venture established a travel company


Since entering July, in the face of cooperation, joint ventures, and signing of the car circle, FAW, Dongfeng, Changan, the "national warship" has finally been unable to sit still.

Recently, China First Automobile Group Co., Ltd., Dongfeng Motor Group Co., Ltd. and Chongqing Changan Automobile Co., Ltd. formally signed a mobile travel intention agreement, determined to integrate the advantages of the three parties, and jointly established a T3 travel service company to create high efficiency and high quality. A safe and reliable travel service brand.

一汽东风长安,一汽东风长安出行

According to the official statement of Dongfeng Motor, this cooperation will make full use of the core advantages of the three parties in the industrial resources of the vehicle resources and channel resources, and at the same time introduce cross-industry partners to complete the talent, technology, organization, capital, market and other aspects. Market-oriented operation, promote business model innovation, open cooperation with the industry, and achieve win-win development.

一汽东风长安,一汽东风长安出行

In addition, the statement mentioned the introduction of cross-industry partners, we can not help but think that the previous three car companies have established close cooperative relations with Internet companies such as Tencent, Huawei, Baidu, etc. The direction is also aimed at the future intelligent network and travel. These cross-industry partners will also appear in the cooperation of the three companies.

一汽东风长安,一汽东风长安出行

From a social perspective, the cooperation of the three state-owned enterprises will undoubtedly greatly promote the development efficiency of future travel services. Guozihao's travel companies and high-quality, high-security travel services are in line with the country's expectations and requirements for future modes of transportation, can guarantee the safety of urban traffic data, support the construction of national urban traffic data centers, and become the backbone of standardized travel modes. Improve the efficiency of urban traffic organization.

Relying on the deep customization of vehicle products and the full application of the data information platform, the cooperation of the three parties can fully guarantee the user's service experience and travel safety. In addition, the three parties also stated in their statement that they will use their core advantages in autonomous driving technology to provide users with more efficient and safe travel services.

一汽东风长安,一汽东风长安出行

On December 1, 2017, Changan Automobile, China FAW and Dongfeng Motor signed a strategic cooperation framework agreement. According to the strategic cooperation agreement, the three parties will operate in the forward-looking common technology, the full value chain of the automobile, expand the overseas market and explore new business models. Cooperation in various fields. The establishment of this shared travel project is another landing of the strategic cooperation framework agreement.

During the Beijing Auto Show in 2018, FAW, Dongfeng and Changan accelerated the pace of cooperation and signed an agreement again, with the intention of deepening strategic cooperation, covering deeper aspects such as technology and talent.

一汽东风长安,一汽东风长安出行

The acceleration of cooperation is obviously closely related to the approach of releasing the joint venture shares closer than the date of the restriction. On July 12, under the influence of BMW’s rumor of increasing its shareholding ratio, the price of the stock fell by more than 10 percentage points in just one day. For state-owned car companies, the unpredictable actions of foreign-funded enterprises after the release of the joint-stock shares are undoubtedly put a lot of pressure on them. Under this circumstance, it is very important to plan ahead.

On the other hand, the addition of more and more new joint ventures will undoubtedly bring further pressure to the traditional state-owned car companies represented by the three car companies. In response to the huge waves that "foreign forces" are about to set off, FAW, Dongfeng and Changan are expected to continue to accelerate cooperation in the future and seek opportunities to be at the forefront in the next stage of development.



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