The convenient Internet has brought the world closer, changed the way people live and communicated, broke the boundaries between time and region, and integrated virtual networks with the real world and seamlessly connected. It is reported that in 2013 the scale of the global e-commerce market has reached 122.1 billion US dollars, an increase of 17%. In the course of the past 20 years, China’s e-commerce has risen rapidly and has grown up.

Relevant survey statistics show that 44.50% of the respondents involved in the selection of purchase channels during the “Taiyi” period chose the traditional channels of home appliance stores and physical stores; while 35.33% of the respondents chose online buy. It is understood that as of 2013, the number of online shopping users in China was 310 million, and the growth rate was 24.7%. After various brands and e-commerce platforms have been operating in recent years, online channels have become one of the mainstream channels.

Security industry's e-commerce development momentum in the past two years is also very rapid. The relevant data show that in the United States, security e-commerce accounted for 19.8% of the proportion, and China's security e-commerce 'cake' is expected to be enlarged to 2015 by 25 billion yuan The online shopping scale will increase by 249%, and the online shopping rate will reach 10%. The security industry is expected to come out of the traditional sales model.

The security industry has stepped out of traditional thinking to realize the e-commercialization model. Note that civil security and e-commerce integration are developing faster. It is estimated that there are about 200 million urban households in China, combining the GDP growth rate and the urbanization rate, and initially estimating the market in the next five years. The scale will reach hundreds of billions of yuan. On average, there will be a market demand of more than 10 billion yuan each year. The light and small-scale security equipment of homes, micro-enterprises, supermarkets and other institutions will further expand the demand in this market. The civilian security market has a good prospect and influences are jointly promoted in all aspects.

In recent years, with the rise of e-commerce, more and more industries have joined e-commerce sales, and civil security has become closer to customers. Under the e-commerce sales model, civilian security products have become popular and opened up a new sales model. Taking led lighting as an example, in general, after the development of led new products comes out, if the traditional channels are promoted, led companies will most likely launch new product launches to promote new products, and invite corresponding distributors to watch the effects of new products, and such a Links often require longer periods. On the other hand, with the development of led technology, many new products will be copied by other companies shortly after the launch. Therefore, the promotion of new products requires fast, and this is a traditional channel. It is difficult to achieve. The e-commerce model does not require too much sales and promotion of service-type products, and the relatively low cost and investment, to play a favorable price advantage, can be the lowest price to promote new products to the fastest speed out.

Fingerprint lock development of e-commerce big data into a breakthrough key fingerprint lock industry is a typical traditional industry, due to too traditional, this industry and e-commerce this emerging business combination of the slowest pace. When other consumer fields have been transformed by e-commerce several times, the local fingerprint lock industry has no real e-commerce.

However, the emergence of big data seems to provide the possibility of fingerprint lock e-commerce, and has begun to apply more and more. The key to the successful upgrade of fingerprint lock e-commerce is to demonstrate the traditional services and experience of furniture retailing, and to integrate front-end Internet ideas into the brand concept. Under such circumstances, O2O thinking of furniture has emerged as the times require, and big data has become A key to O2O closed loop.

Security Doors E-Commerce Development With the development of e-commerce in the security door industry, almost every company has its own in the overall security door industry, but very few companies actually develop e-commerce, and the overall security door sales are still traditional. The main store or store. Some companies surf the Internet to attract customers, expand brand awareness and conduct some simple pre-sales services. The shift from the traditional sales model to e-commerce has become the future development trend of the home industry.

For enterprises, it is not a question of whether they want to choose e-commerce, but what kind of e-commerce road they should choose in order to ensure the growth of online benefits without affecting the sales of physical stores and the promotion of brands. Customers, expand brand promotion and conduct some simple pre-sales services. The shift from the traditional sales model to e-commerce has become the future development trend of the home industry. For enterprises, it is not a question of whether they want to choose e-commerce, but what kind of e-commerce road they should choose in order to ensure the growth of online benefits without affecting the sales of physical stores and the promotion of brands.

Security electronic commercialization how to achieve?

Limited by the limitations of the security industry, the phenomenon of large-scale security products being sold through the Internet platform has not yet come. Domestic security giants have not shown signs of major e-commerce platforms. In the total transaction volume of e-commerce in China, the annual transaction volume of the security industry still occupies a small proportion. The realization of the security e-commerce O2O model is to realize the full integration of the two-line channels, the comprehensive sharing of resources, and the unified accounting of costs, so as to form a benefit community on-line and off-line, and to rapidly promote the promotion of new products through online and offline management.

Now many companies have begun to work hard from the technical aspects to solve common people's technical problems in the actual installation and application process, develop plug-and-play security products, and at the same time continue to cover product service points across the country. mature. What should security do to really realize e-commercialization?

Prompt user experience to attract customers Currently some products have tried e-commerce models such as CCTV, DVR, IPC, etc., but not all security products are suitable for online sales. Because the biggest drawback of e-commerce security products is that they cannot solve the customer's actual experience and after-sales service problems, some security products must have pre-sales product plans because of their product features. Therefore, manufacturers are required to provide a good user experience to attract customers.

Manufacturers and channel providers should note that your product is suitable for online sales? Is it customized or modified according to the market? Insiders believe that doing a good job in security e-commerce, the following points are indispensable: professional product sales consultant , understand products, have good communication skills; perfect product after-sales mechanism; fast logistics supporting support system; complete and effective supporting marketing system, exquisite in microblogging, promotion, user interaction, etc.; systematic user feedback collection process and anti- To the process, from the user, market, research and development to further promote the civilian market of security products.

Insist on Exploring Continuous Innovation The biggest issue in the development of security e-commerce lies in whether there is a conflict with traditional channel and engineering firms, such as price and channel conflicts. These conflicts will reduce the profits of channel dealers and lead to a serious phenomenon of serial goods. However, the impact on the traditional security business model is not significant. As China's consumer security industry, especially the civilian market, has not been formed, its impact is limited. The real advent of China's civil consumption security era requires Internet e-commerce, Internet of Things applications, and smart homes to be combined.

Security e-commerce will be born in the future 2-3 well-known brands of security e-commerce, the main consumer and civilian market, and even there will be specifically designed for security e-commerce products. Therefore, security and e-commercialization may play a booster role in the development of China's civil consumer security market. Although security and commercialization of this road still require continuous practice and may also suffer from various difficulties, it is believed that security and e-commercialization will always have its own path, and security companies will actively promote its development and expand its marketing channels.

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