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The national automobile-to-country policy officially ended on December 31, 2010. According to the statistics of the Ministry of Finance, during the 22 months of the implementation of the automobile-to-country policy, the country subsidized 17,917,700 automobiles and motorcycles for the countryside and paid 26.667 billion yuan in subsidies. . Among them, 4,996.9 thousand vehicles are subsidized.
Most light truck companies have seen great potential in the rural market during the implementation of the automobile-to-country policy. For this reason, although the country's automobile-to-country policy has been abolished, companies still use off-price promotions to launch offensives in the rural market and strive to occupy More market share.
For example, a certain Liaoning FAW light truck dealer held a preferential trip to the countryside to subsidize and continue its activities. The purchase of liberated light trucks could enjoy a maximum subsidy of 15%, and more models in the store would participate in activities. It is reported that the entire department of small liberation light truck cash discount up to 2000-6000 yuan. 
Rural market is valued
In the 22 months of the automobile-to-country policy, light-duty truck companies have benefited greatly and sales have soared. Some companies that did not produce light trucks have also launched new products and are rushing to enter the list of models that are subsidized by the Ministry of Finance’s auto-subsidy policy.
In 2011, the implementation of the car-to-country policy ceased. It seems to be beyond the expectation of some companies. Driven by the policies of 2009 and 2010, the demand for the domestic light truck market is somewhat overdrawn. There will be no support for subsidy policies in 2011, and sales growth will slow down.
However, some companies are not pessimistic about this. The expiration of the auto-to-country policy is no longer a continuation. It is a decision made by the country after considering the current state of the transportation and automobile industries. Although the withdrawal of this policy is regrettable, it is also normal. Most light truck companies still believe that rural markets provide ample space for light trucks. Township farmers are still the main users of light trucks.
The demand for rural markets has been stimulated, which is not affected by policy factors. Therefore, even if sales growth may slow down, the rural market can still continue to dig deep. The demand of the rural market has been stimulated. In the future, small towns and rural areas are the most extensive markets. It is necessary to introduce products suitable for the rural market. Light truck companies should continue to increase their investment in product research and development and rely on products to attract users. Many enterprises have established 4S stores or specialty stores in townships in order to compete for rural markets. As the rural market has great potential in the future, manufacturers will deepen their efforts and further improve their marketing network, whether or not they have policies to promote. 
Adjust product structure to meet market demand
After the financial crisis, the national industrial policy shifted from export-oriented to expanding domestic demand. Among them, the policy of car to the countryside has stimulated China's rural market with the most potential for consumption. With the acceleration of the process of building new rural areas and urbanization in China, coupled with the implementation of the fuel tax policy, new changes have taken place in the low-speed truck market in the third-tier cities and fourth-tier cities, as well as in cities and rural areas. Agricultural vehicle users have increased with income. There will also be more choices for economy trucks.
It is undeniable that the end of the automobile to the countryside policy has a certain impact on sales. Under such a background, light-duty truck companies are bound to face new issues in adjusting product structure. For light truck companies, the immediate challenge is to end the subsidy policy for cars to the countryside and to increase the cost of peasant car purchases. Some rural users will temporarily shelve the car purchase plan, which has already occurred in some parts of the country. As a result, the sales pressure faced by light truck companies will inevitably increase. If the previous government subsidized 3,000 yuan, there is no subsidy now. Many peasant users hope that manufacturers can make up for this part of the increased cost through price reduction promotions.
In addition, many light-card business sales managers and second- and third-tier market distributors believe that after the subsidy policy is over, the light-card market will gradually return to stable development from a state of rapid succession, and the rural market potential will gradually be tapped.
Light-duty truck companies should continue to increase investment in product research and development and rely on products to attract users. The current top priority for companies is to make good products. It cannot always rely on the increase in policy sales. With the acceleration of urbanization, a large number of rural areas tend to urbanize. The use of vehicles in rural areas is no longer confined to the scattered agricultural and sideline products transportation in the field, and agricultural production tends to be large-scale and industrialized. At the same time, with the improvement of the people’s living standards, the user’s requirements for safety and comfort of the vehicle have been further improved, which has put forward higher requirements for light truck companies.
Sink network, intensive cultivation
In fact, many light truck companies have stated that the marketing network in rural areas will not shrink but will expand. Even if the subsidy policy is over, the light truck brand marketing network will not be affected and will continue to develop in the rural market. Since the cancellation of the automobile-to-country policy, the network sinking has become the strategic focus of most light truck companies. The sales network is also penetrating from prefecture-level cities to county-level cities. After going through the automobile to the countryside policy, the network sinking has become a layout idea that domestic light truck companies have long planned. Light-duty truck companies continue to be optimistic about the rural market, and increasing competitive pressures will not change the determination of light trucks to enter the rural market.