2012 China (Guangzhou) International Food Packaging Machinery Exhibition Topic (II): Brand Upgrade Path Made in China (1)

Made in China is an ordinary judge of the outside world. Usually, its source depends on an international industrial plan and strategy, which depends on a company's strategic planning, research and development, innovation and manufacturing capabilities. So, what is the path of brand upgrading for Chinese companies at this stage?

M & A

On August 14th, the data released by PricewaterhouseCoopers showed that in the first half of 2012, M&A transactions in China fell by 25% year-on-year, but unlike this, the global macroeconomic downturn did not affect Chinese companies. The overseas M&A transactions - China's overseas M&A transactions this year dropped only 6%, but the transaction amount is about 3 times in the first half of 2011, and the annual transaction amount is expected to exceed 2011.

From the perspective of competition theory, mergers and acquisitions, reorganization, and expansion of companies are indeed one of the ways to weaken their competitors and optimize their internal affairs. However, the premise is that Chinese companies must continuously improve their competitiveness, accumulate advantages, and create conditions. Only by being stronger than others can there be opportunities for mergers and acquisitions.

Set up the factory: change the label

The label change mainly includes three situations. One is through the self-created brand logo after the merger and acquisition; the second is through the company's product development, independent brand creation, in order to adapt to the market and the implementation of strategic label changes dg is for third-party companies to provide OEM services.

Take OEM services as an example. Since the integration of the global economy, foreign-funded enterprises have valued China's advantages of low labor and cheap raw materials. They have set up factories in China and have labeled “Made in China” on inferior products. Chinese manufacturers are affixed with low-cost, poor-quality labels that must be changed in the future.

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