The auto market in September 2009 did not live up to people’s expectations and created a historic record of selling one million vehicles in a single month. It was a sceptical comment on the skepticism of the “Whether this year still has gold nine silver and ten this year†still prevailing. According to data from the China Automotive Industry Association In September, a total of 1,015,100 passenger vehicles were sold, a year-on-year increase of 18.27% and a year-on-year increase of 83.62%. Thanks to the rapid growth of the overall auto market, the mini-vehicle market has also seen a trend of increasing popularity. From the top ten vehicles sold in the mini-vehicle market, except for a small number of models such as the Great Wall Elf and Chery QQme, the sales of other models have decreased. Both have risen, ranking first is still Chery QQ, last month sales reached 16,522 units, up 95.6% year-on-year, still sit tightly in the minivan sales. Its sibling brother QQme ranks last in the top ten models with only 216 sales. Chang'an Suzuki's new Alto, unveiled on September 16 undoubtedly became the highlight of the mini-vehicle market last month, but the results of 1643 can be said to be tepid to see whether it will force and catch up in October. Chery QQ: Last month Chery QQ's chain growth rate reached 33.43%, this month still has 29.64% growth rate, Chery QQ this old tree shows the explosive force is still amazing, September sales reached 16522 in a single month Taiwan, accounting for Chery Automobile's total sales of 32.11% in September, became the main force of Chery Automobile. Good market reputation and closeness to the people are the basis for QQ's long-lasting prosperity in recent years. This year, under the promotion of the Chinese government's policy of “expanding domestic demand and ensuring growthâ€, consumers are more rational in consumption and let it be in this year’s auto market. The market appears to be more active, and the marketing strategy of Chery Automobile's “precise marketing and deciding termination†has achieved initial results. Compared with the same period in 2008, Chery’s QQ growth rate reached 95.6%, which made a great achievement. Changan Suzuki's new Alto: The new Alto, which was listed on the 16th of last month, has been hailed as the “King of the Return†model. Based on the old Alto’s deeply rooted car plot, the new Alto’s return has carried the expectations of too many people. Chang’an Suzuki’s Manager Kondo Kyoko once stated that "New Alto's sales target is to sell more than 30,000 units a year, preferably up to 60,000 units." The three-week new Alto achieved a score of 1,643 units, which can be said to be slightly lower than Changan Suzuki's. For its original purpose, the reason for the huge price gap between the new and old models is that some consumers have a psychological barrier. How to make consumers understand that the new Alto inherits not only the practicality of the old models, but also the overall increase in space and upgrades. Configuration with greater cost performance will be the focus of manufacturers need to think. Changan Benben: Great Wall Motor has a total of three models, including Benben, Elf, and the recently-released Great Wall Mini SUV. Changan Benben still ranks fifth with 2595 sales, and there is no change in rankings from the previous month. However, the sales volume increased by 476 units from the previous month, and it still maintained steady growth. However, the Great Wall Elves showed a large contrast with the previous month. In August, the Elves, which are known as the off-season sales season, surprisingly achieved a 45% increase from the previous month, but in September, they have a negative growth rate of 14%. Maintaining the stability of sales is also a challenge faced by Changan Automobile; the sales of the Great Wall Mini SUV that has been listed for less than one month is 574 units. The lack of market awareness is the main reason. The smallest SUV Wall SUV has enough features and potential consumption. The crowd, but how to dig is also a manufacturer to continue to spend little effort.
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