On November 7th, FAW-Volkswagen officially released its 2025 corporate strategy to the outside world, including advancing companies' flexibility, efficiency and modernization, increasing market share, improving product quality, building brand strength in the industry, and promoting the rapid development of new energy vehicles to enter the mobile travel field. Achieve 100% of the pre-installation rate of the Internet of Vehicles and create a system capacity that can support the sustainable development of the company's full value chain.

According to the strategic plan, FAW-Volkswagen will launch its third brand, forming a “troika” together with the original Volkswagen brand and the Audi brand to meet market demands even more.

New energy vehicles will become the focus of FAW-Volkswagen's future development. FAW-Volkswagen will vigorously develop new energy vehicles, deepen the field of new energy, and continue to expand market share.

FAW-Volkswagen is committed to becoming "the most dynamic automobile company in China, the most dynamic company in the minds of employees and partners," and shoulders the mission of "making value classic cars, creating excellent travel services, and promoting people, vehicles and social harmony." At the same time, FAW-Volkswagen will continue to use the concept of “Create and Enjoy High Quality” corporate brand and update English to “Advance Together”, emphasizing the win-win situation with customers, partners, employees and the whole society.

Formulate new strategic goals and lead the company's all-round development

Under the 2025 strategic framework, the new energy strategy will become the focus of FAW-Volkswagen's future development. Next, FAW-Volkswagen will vigorously develop new energy vehicles, deepen the field of new energy, and continue to expand market share. In addition to advancing the rapid development of new energy vehicles, FAW-Volkswagen will also enter the field of mobile travel to achieve a 100% pre-installation rate of car networking, and at the same time create a system capacity that can support the sustainable development of the company's full value chain, leading the company's overall development. .

At the brand level, FAW-Volkswagen will launch its third brand, forming a “troika” together with the original Volkswagen brand and Audi brand to meet market demand even more. This move will greatly expand its product line. At the same time, FAW-Volkswagen stated that it will strive to achieve the goal of “maintaining the power of the Volkswagen and the Audi brand and maintaining the satisfaction of all brand users first” by 2025.

20 initiatives in five fields to enhance system capacity

In order to achieve the ambitious goal of the 2025 strategy, FAW-Volkswagen will exert its full force in the five strategic areas:

Efficient organizational development

Continuous business development

Strong business growth

Forward-looking future layout

Harmonious development

On the basis of these five major fields, 20 initiatives have been successively launched, and efforts have been made to build an efficient, sustainable and harmonious system, and to use a forward-looking vision to accelerate the deployment of new businesses.

In terms of consolidating existing businesses and improving system capabilities, FAW-Volkswagen advocates "efficient organizational development." It will gradually establish English as a working language, and fully optimize its decision-making mechanism and deepen strategic management, striving to create an efficient and flexible modern enterprise. At the same time, FAW-Volkswagen's pursuit of "continuous corporate development" will reshape the user experience, optimize the dealer network, pursue excellence in product quality, continuously improve management capabilities, and maintain continuous development capabilities. After expanding and strengthening the market and accelerating the deployment of new businesses, FAW-Volkswagen will deepen its after-sales services, used cars and auto finance business, promote new energy vehicle strategies, and develop forces in the area of ​​inter-vehicle networking and mobile travel to steer the future. Industrial ecosystem, achieving "robust business growth" and "forward-looking future layout." In the “harmonious development” field, FAW-Volkswagen will establish a more market-based incentive system, and will also increase research and development efforts to promote the supply chain upgrade to the green and digital direction.