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According to statistics, in the next five years, the annual output value of China's lighting and lighting industry will maintain a growth rate of more than 20, which will inevitably bring considerable profits to the lighting accessories industry. However, it is understood that although the upstream enterprise market prospects are promising, as a downstream lighting accessories company, it is currently facing an unprecedented development dilemma.
Lighting accessories companies have encountered an increase in bottlenecks in development costs. When the time is long, they will bring invisible pressure to the meager profit enterprises. In the past two years, the rapid rise in prices has led to an increase in the raw materials of accessory companies, and the main pressure comes from labor costs. Due to the policy-oriented industrial transfer, the Pearl River Delta region has not had obvious employment advantages compared with the mainland. Many migrant workers choose to return to their hometowns, so that the labor shortage in the Pearl River Delta region has been repeated. As a result, enterprises only hired labor with high salaries. The previous basic salary was 1,500. Many people rushed to do it. .
Inferior products disrupt the accessories market. Hong Xiao Deng, general manager Zhang Xiaodong revealed that in the accessories industry, many manufacturers have neither obtained business licenses nor formal production channels, evaded tax and insurance costs, and more importantly, they have reduced mold opening and design. At regular costs, such as purchasing, they only need a screwdriver to produce assembly parts. It is difficult to find out the difference between the buyers and the others; in this way, other suppliers are embarrassed. After the customer comes, they always say which one sells only how much, and push down the price. Originally, the profit was thin, so that the market could only be a melee, and it was a mess.
The threshold is low, and the growth of accessory manufacturers is like a peanut tree. The person in charge of Molik said that there were not so many manufacturers of light source accessories in Guzhen two or three years ago, and the business at that time was good. In the past two years, hundreds of homes have been added. Chang'an Street and Caobu are all corners.
The price war is prevalent, even at a loss. As a dealer, the reporter went to the largest lamp fittings city and Ruifeng accessories city in Guzhen to inquire about the price. On the same LED3W bulb, it was found that the high was 12 yuan, the low was 1.8 yuan, and some even advocated including The light source only sells for 2.6 yuan. Even the capital can't keep it. It is understood that those who do this trick are mostly making money two or three years ago. Now they are killing a batch of newly opened manufacturers through low prices. When others are dead, his price will be able to rise again.
The marketing channel is aging, and waiting for customers to become a thing of the past. In order to save costs, many accessory companies do not set up a marketing team. They basically rely on the attraction market. Such customer objects are relatively limited. If the location of the store is not ideal, it is difficult to receive orders. The aforementioned Shenzhen Dawei Light Source Co., Ltd. Deng Jintao told reporters: There are three stores in addition to this store. In terms of turnover, this is the worst. You can see that there are very few people in this market. Orders are not easy.
Price wars are still the main means of competition According to a staff member of a parts factory that specializes in providing acrylic plastic sheets for lighting companies, the biggest means for factories to compete against industry competitors is price war. At present, for most lighting accessories companies, in the face of the cost pressure caused by rising raw materials, price war has become its main means of competition.
According to industry insiders, China's enterprises engaged in the production of lighting accessories are mainly distributed in Guangdong, Zhejiang, Shanghai, Jiangsu and other places, among which Guangdong Guzhen is the most concentrated. From the perspective of product series, lighting accessories companies mainly include hardware, glass, wood, fabric, crystal, etc., but there are very few manufacturers specializing in the production of accessories for lighting finished products, most of which are integrated with other industries. On the one hand, because the overall output value of the lighting industry is small, on the other hand, the technical content of the lighting industry is low, and vicious competition has led companies to develop more fields.
A few cents of profit companies are vying to grab the cost pressure of rising raw materials is quite large, for a few cents of profit, accessories companies are also rushing to sell. A parts buyer said that the development puzzles faced by accessory companies now include low-price competition, rising land labor costs, poor marketing, lack of brand awareness, and technology that cannot keep up with trends, in addition to rising raw material prices. Improving yourself is still the most critical.
When the reporters came to the ancient town accessories market, they saw that the market was cold and clear, and most of the shops were in the door, and the days of the merchants were difficult.
Deng Jintao, sales representative of Shenzhen Dawei Light Source Co., Ltd. told reporters: There are fewer people in the market, and fewer customers come in to the store. Fortunately, we have other stores to support, otherwise we will not earn enough store rent. The person in charge of Mo Like Lighting Accessories in Guzhen Town, Zhongshan City also said that the business in the past two months was the most bleak, with few new orders or new customers. Moreover, the performance of the first half of the year was about 15.
Zhang Xiaodong, general manager of Zhongshan Hongsheng Lantern, spoke to reporters. He said that he has been engaged in accessories for five years, but he has never encountered the current predicament. More and more people are entering the field of accessories, and the threshold is low. Low cost allows them to fight price wars, and the era of profiteering is over. On the other hand, these formal enterprises, we engage in R&D, design, and mold-opening, and the labor costs continue to rise. The price of products continues to drop. Before that, we can achieve 25 points of profit. Now 15 points are not available, basically no Licotu's point of view; plus the current increase in store rents, the monthly expenditure will be 500,000, not including the factory's expenses, so that it will soon be unable to make ends meet.
The accessories industry has been chaotic, the homogenization of products has become more and more serious, the technology has not been updated for a long time, the price war has become increasingly fierce, and the overcapacity phenomenon has become more and more obvious. Due to the poor sales channels, a large number of products are backlogged in batches because they cannot be quickly landed. On the one hand, the company's inventory is increasing, and the cost is soaring. On the other hand, users cannot immediately purchase high-quality and low-priced products; and the accessories industry has access. The threshold is getting lower and lower, and there are more and more companies, but there are very few good ones. With the advent of the world economic crisis, many companies have been forced to suspend production or even close down, and manufacturing companies are facing new transformations in search of a way out.
LED boom can warm the accessories market at the beginning of the year, the LED industry has a rare phenomenon of warming up, and now there are too many orders, busy, all the finished products in our factory have been stolen, even a model is gone. According to analysis, the reasons for this phenomenon include the maturity of LED technology, shrinking production costs, and expanding profit margins; the government is committed to promoting energy conservation and environmental protection, using green lighting; consumer perception changes, LEDs are slightly more expensive, but In the long run, it is still the most economical. However, after the LEDs are warming up, is the accessory market closely related to it rising?
According to an interview with reporters, the sales staff of Ruifeng Lighting Co., Ltd., which specializes in LED accessories, said that the performance in the first half of this year is better than in previous years. This depends on the support of old customers and the increase in sales of LED products. Invisibly boosting our sales, and our accessory styles are updated quickly, attracting many new customers.
However, does this mean that LED will bring spring to the aftermarket?
Manufacturing and creation is the only way out for accessory companies. After many days of visits and investigations, the reporter believes that the accessory companies are undoubtedly difficult. To get out of the predicament and find a way out, we should start from the following aspects.
Enhance the core competitiveness of products and create fist products. The person in charge of Xin Dasheng said that they have been focusing on the production of LED light fittings. They have a certain influence in the industry and established many long-term relationships. Under the introduction of these old customers, many new customers joined because they Knowing that you need to find professional LED accessories, it is right to find a new Dasheng. The person in charge of the professional production of acrylics in the ancient town of Molik lighting accessories has the same saying. In some specific factors, do not expect the product line to be more and more diverse. It is best to have your own special products, that is, signature dishes. It is natural to attract many customers by making the signature dishes.
Should pursue product differentiation and grasp the market pulse. Traditional hardware accessories companies are facing the problem of transformation. With the approach of LED era, accessory companies need to follow the pace of the industry and adjust in time. Sticking to the traditional path will eventually fall in the middle. Therefore, in the Ruifeng Light Matching City, the reporter saw some business gates, and some shops customers were profitable.
Product technology needs to be improved, 3D printing technology or favored. The traditional mold opening cost is high, and the resources are wasted. Sometimes the model that is opened out will be different from the design drawings due to machine reasons. This leads to material waste, time lapse, and increased costs. However, the current 3D tide in various industries can be integrated into the field of accessories and become the focus of everyone's attention. The OSRAM Shenzhen R&D Center is currently the first to use 3D printers to integrate into the lighting industry. Although the application of 3D printing in the manufacturing field is really only for small-scale manufacturing, 3D printing is most effective in industries where customization is very demanding. One or several, fifty or hundreds of components can be quickly designed and produced without the need for tool modeling. In contrast, the traditional process is a large piece of material taken over and a lot of material is wasted. With 3D printing, material input and output are well controlled.
Product marketing talks about strategies, insists on going out and introducing them. Since it is difficult to maintain the survival of the investment, the company should make changes, abandon the traditional investment model, and try to go out and win more customers. For example, increase corporate visibility, brand promotion, and industry media cooperation, increase channel promotion.
Talent echelon construction and reserves, culture affects the sense of belonging. Industrial transfer has caused many migrant workers to lose. It should be noted that the key to retaining people is to retain their hearts. Enterprises strive to create a benign environment, create more opportunities for employees to develop, and strive to do their best. In addition, the corporate culture should be precipitated, employees should be infected with a strong cultural atmosphere, and their sense of belonging to the company should be enhanced.
The product has five layers. The first layer is surface protective film, the second layer is self-repairing coating, the third layer is TPU film, the fourth layer is adhesive layer, and the fifth layer is release film.
Color : transparent
Applicable Modle : All car modles