Marco Lift (Ningbo) Co., Ltd. , https://www.marcolift-asia.com
The biggest confusion for LED companies now is how to sell them. To sell the product, but also to sell a good price, you must have a good sales channel, there is no good sales channels, such as a fisherman did not find the fish nest, can only be empty-handed.
Now more and more companies are slogans such as Recruiting National Agents. This shows that enterprises are paying more and more attention to investment promotion work, and some enterprises have also launched a very attractive investment promotion policy, from product subsidies to sales personnel. Training, almost perfect investment strategy, the purpose is to build the channel.
Although enterprises attach so much importance to the construction of investment channels, China's current LED business investment is still bound by various conditions, and there are many problems. How to actively solve these problems, expand sales channels, and seize market opportunities, I think the following four points are very important:
First, the brand determines the future.
In today's increasingly developed network, supply is far greater than demand, which requires enterprises to enhance their brand influence, is also important for the construction of sales channels, a familiar product brand that allows agents to obtain in a short time Wanted profits and sales. Under the influence of the brand, many agents are more willing to get training and guidance from the headquarters enterprises, which not only improves the service level, but also achieves a win-win goal.
Second, the correct channel construction method.
There are many ways to attract investment from channels. However, it is very important to find ways to save costs and build investment channels efficiently and quickly in many investment channels. Network investment is a better way. Zhejiang Zhongzhou Optoelectronics has used the investment platform of the website to open up 120 investment channels in a short period of one year, which saves the manpower of the company and saves material resources.
Third, the slender subdivision is the key.
At present, LED lighting is not only in the general lighting market, but also in entertainment lighting, agricultural lighting, sports lighting, commercial lighting, medical lighting, etc., such as engineering channel construction and general lighting channel construction. Enterprises can't pursue big and complete, but they must do deep and fine in the areas of good at and familiarity, long-sleeved and good-spirited, and they can attract the visitors' applause. Therefore, enterprises should expand their business in the market segment and strive to increase the added value of products. It is necessary to lay out the market according to the specific needs of customers and make reasonable plans.
Fourth, e-commerce will dominate the future market.
E-commerce is a brand-new channel model for LED lighting products. According to the research data of National Semiconductor Lighting Engineering R&D and Industry Alliance, the products sold through e-commerce show a gradual upward trend. Enterprises can use this platform to develop new ones. Sales channels occupy more market share. Zhongshan Menet Company is sold through the Internet and has become a well-known brand among LED light strips. It turns out that the excellent resource integration of the online shopping platform makes it possible to become a future trend. The rise of e-commerce has shown people the power of patterns. For some industries with abundant capacity, the profitability of the model even exceeds the research and development of the product.
To develop the LED market, we must consider not only the agent market protection, market development, promotion support, rebate incentive plan, sales and product training, but also the most suitable way to build channels.