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Guanglin Electronics, a subsidiary of Lite-On Group, will return to cross-strait LED lighting this year. Liao Xuefu, the chief executive of the group's new business, will take the lead in LEOTEK and return to the LED lighting market. He hopes to win 30 cities in three years. Benefiting from the penetration of LED lighting penetration, Lite-On Group will see NT$25 billion in LED-related revenue next year, an increase of 25.
Guanglin Electronics officially launched the world's first color-changing LED bulb yesterday, and created a patent for switching yellow and white light for one second. It will launch two LED bulbs of 10 watts and 13 watts from now on. It is the first product of Guanglin Electronics to attack LED indoor lighting on both sides of the strait. Chang Song Gongyuan and CEO Chen Guangzhong both used the Guanglin platform yesterday.
Liao Xuefu, executive director of Lite-On's new business, said that the four key factors of packaging, power supply, control IC and mold development in LED bulbs are all handled by Lite-On Group, except for the purchase of chip 100 from Jingdian. The Group has such highly integrated resources and technology. He expects that the market share of the Taiwan market will be expected next year, and the cross-strait market share will be 30 in three years.
Guanglin also adopts a sharp pricing strategy. Compared with the first-line brands, the price is about 5, and this year, it will ship about 20,000 to 30,000 in a single month. Next year, there will be more than 70,000 LEDs. In addition, the current LED chips of Guanglin All come from Jingdian, and in the future, Jingdian is the main supplier, and there is no new supply plan.
Liao Xuefu estimates that there will be about 4 million LED bulbs in Taiwan next year. The penetration rate is based on the market. The average penetration rate in Japan is about 10.
The LEOTEK brand has a 20-year history in North America. In 2007, it illuminates the world's first LED street light. The San Francisco traffic number LED market share is as high as 100. Last year, Kolin won 50,000 LED streetlights in Taiwan and will return to Taiwan. LED indoor lighting.
The Lite-On Group's annual revenue is approximately NT$200 billion. LED-related revenue accounts for approximately 10% of the Group's revenue. The revenue of this year is NT$20 billion.