At the APEC CEO Summit, the State President Tao pointed out that it is expected that China's environmental protection industry will continue to grow rapidly during the 12th Five-Year Plan period. The total output value of the environmental protection industry in 2015 is expected to exceed RMB 2 trillion. From 2011 to 2015, China's environmental protection investment will reach 3.1 trillion yuan, which has doubled over the past five years.

1. Why is the "environmental power" for environmental protection industry policy? Under the policy of “giving strength”, how large is the space for development of the energy-saving and environmental protection industry?

In the summer of 38 years ago, the State Council reviewed and approved a number of regulations on the protection and improvement of the environment, which is China's first environmental protection document and the first milestone in China's environmental protection cause. The last ten years have been the period when China's environmental laws and regulations have been intensively introduced. The important laws and regulations include the Air Pollution Prevention and Control Act of 2000, the Solid Waste Environmental Pollution Prevention Act of 2004, and the Water Pollution Prevention and Control Act of 2008. The environmental protection laws and policies guide both sides, and the “National Twelfth Five-Year Plan for Environmental Protection Industry Development” will endeavor to make this typical policy-oriented industry a new growth point for the next round of economic development and open up the environmental protection industry in China. New journey.

At present, China is taking the environmental protection service industry as its leader to vigorously develop the environmental protection industry. It is expected that during the “Twelfth Five-Year Plan” period, China’s environmental protection investment will exceed 3 trillion yuan, and the environmental protection industry will still maintain an annual compound growth rate of 15% to 20%, and the environmental protection industry’s output value will reach around 4.9 trillion yuan. This is the data released at the second World Low Carbon and Ecological Economic Conference and Technology Expo. The low-carbon economy is an economic model based on low energy consumption, low pollution, and low emissions. It is another major advancement of the human society after agricultural civilization and industrial civilization. Its essence is the efficient use of energy, clean energy development, and the pursuit of green GDP. The core issue is the fundamental transformation of energy technology and emission reduction technology innovation, industrial structure and institutional innovation, and human survival and development concepts, which abandons the traditional growth model of the 20th century and directly applies the new century’s innovative technologies and innovation mechanisms through low carbon Economic model and low-carbon lifestyle to achieve sustainable social development. Low-carbon and ecological economy has become a new model of economic development that governments and enterprises in the world are working hard to promote together.

Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, believes that the main driving force of the environmental protection industry policy so “to force” is that the international financial crisis has had a huge impact on the world economy. In terms of economic growth, if we rely on the traditional model again, It is very difficult to increase the pace of economic growth through the input of resources and factors. Countries are all looking for the next round of economic growth and are starting to pay great attention to the cultivation of strategic emerging industries that have a significant influence on national economic development and national security.

The technological revolution is a deep-seated driving force for increasing the speed of economic growth. Entering the 21st century, science and technology are changing with each passing day and the cycle of industrialization of scientific and technological achievements is shortened, creating new opportunities for industrial development and surpassing opportunities. The strategic emerging industries in the advanced economies led by the United States are re-industrialized with the revival of manufacturing as the core. The strategic thinking and strategic emerging industries in emerging economies represented by China are also focusing on restructuring and development. It is entirely possible for late-developed countries to achieve breakthroughs in these areas and to promote the overall technological competitiveness.

In the current "post-crisis era," the world's major developed countries and economies have chosen different emerging industries as a breakthrough. The Obama administration has focused its policy on new energy and environmental protection industries. After Obama took office, he vigorously developed the electric vehicle industry and adopted a series of subsidies, tax reductions, and government guarantee loans to accumulate a total of US$14 billion in financial support. The U.S. government plays an important role in maintaining the order of market competition. It has formulated and enforced strict antitrust laws to maintain a free and open trading system. The U.S. government is also playing a vital role in meeting the challenges of forward-looking issues. For example, it has created new development space for domestic industries in space exploration, medical care, and environmental protection. The EU is focusing on improving "green technologies" and other high-tech technologies to a global leading level, and has decided to invest 105 billion euros in the "green economy" development by 2013. The French government announced that it will establish a "strategic investment fund" of 20 billion euros, which will be mainly used to invest in and invest in strategic enterprises such as energy, automobiles, aviation and defense. In order to cope with the current economic recession, the United Kingdom launched a "green promotion plan" for the mass production of electric vehicles and hybrid fuel vehicles. It hopes that the economy will recover from the recession as soon as possible with the "low-carbon economy model." Japan focuses on emerging industries such as commercial space markets, information technology applications, new automobiles, low-carbon industries, medical and nursing, and new energy (solar energy). A long-term strategic approach, "Technology Innovation 25," has also been formulated and implemented to become Japan's long-term development strategy and guidance for science and technology policies. South Korea formulated the “New Growth Power Planning and Development Strategy” and identified 17 emerging industries in the three major areas of green technology, cutting-edge industry integration, and high value-added services as new growth drivers.

Although the political and economic systems vary from country to country, whether it is the countries of the United States and Europe that are dominated by market economies or those that are dominated by government-led economies, most of the governments will give necessary training to the emerging industries that need key development in the future. Support. Luo Baihui analyzed that the same is true in China. The government has already locked in seven strategic emerging industries such as energy conservation and environmental protection, emerging information industry, bio-industry, new energy, new energy vehicles, high-end equipment manufacturing and new materials, hoping to adopt emerging strategies. The "engine" role of the sex industry drives the next round of economic growth.

According to statistics, the market scale of the global environmental protection industry has increased from 250 billion US dollars in 1992 to 600 billion US dollars in 2010, with an average annual growth rate of 8%, far exceeding the global economic growth rate and becoming a sunrise industry that is highly valued by various countries. ". In the 21st century, the global environmental protection industry has entered a stage of rapid development and gradually becomes an important force supporting the economic growth of the industry. It is becoming an important goal and key for many countries to innovate and adjust their industrial structure. Under the requirements of the development of circular economy, since 2007, China’s environmental protection expenditure subjects have been formally incorporated into the state’s financial budget, and the government has proposed new ideas and new measures for environmental protection work. Benefitting from this, China's environmental protection industry continues to grow at a rapid rate and grows rapidly. Further improve. Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, stated that with the development of China’s social economy and the adjustment of industrial structure, the direct contribution of China’s environmental protection industry to the national economy will be smaller and larger, gradually improving the quality of economic operation and promoting the economy. Increase, improve the economic and technical grades of the industry. The direction of expansion of the mold equipment industry will focus on clean technology, clean products, and environmental services. The concept of China's mold industry will also evolve into "environmental industry" or "green industry." In 2010, the total annual income of the environmental protection industry reached 880-1000 billion yuan, of which the comprehensive utilization value of resources was 660 billion yuan, the output value of environmental protection equipment was 120 billion yuan, the environmental service output value was 100 billion yuan, and the related wire-cutting equipment for energy-saving and environmental protection industrial chains, Mold manufacturing, energy-saving transformation will usher in greater investment opportunities.

The environmental protection industry is investment-driven, and the trend of investment-driven services has become more apparent in recent years. The experience of the “10th Five-Year Plan” and “Eleventh Five-Year Plan” shows that the investment in the second year of the five-year plan has the highest growth rate This is due to the introduction of a programmatic document as the primary task in the beginning of the first year of the policy, and the investment scale will increase year by year from the second year. It is estimated that the total investment in environmental protection during the 12th Five-Year Plan will be 3.1 trillion yuan, and investment in 2012 will exceed 600 billion yuan, up 25% year-on-year. The policy has been fully expected. The industry's largest investment opportunities are still atmosphere and water, focusing on the impact of denitrification electricity price on the industry and Water resources reform. It is expected that the investment demand in key areas will be 1.7 trillion yuan, driving demand and maintenance of 57.2 billion yuan, of which environmental protection investment in key areas such as urban sewage treatment, sludge treatment, desulfurization and denitrification will be about 1.2 trillion yuan, and the output value of the environmental protection industry will be driven 1.32 trillion yuan, environmental protection facilities operating costs 341.5 billion yuan. The urban wastewater treatment in the fine-molecule industry shoulders the task of reducing ammonia and COD emissions as well as water security. It is the top priority for environmental protection. Among the major investment sectors, urban sewage treatment accounts for the largest proportion, accounting for 24.6%, and the investment amount is 436 billion yuan. Yuan, of which the sewage treatment plant supporting pipe network investment 320 billion yuan; desulfurization and denitrification projected investment 135 billion yuan, accounting for 7.6%; urban waste treatment plan investment 94.4 billion yuan; environmental monitoring and emergency response capacity investment 70 billion yuan; The cost was 32.7 billion yuan, and the demand for new operation and maintenance services was 10.2 billion yuan; the market space for transformation was 10 billion yuan.

Nowadays, China's environmental protection industry has comprehensively covered the three traditional environmental protection areas of water, air and solid waste, including environmental protection equipment, environmental protection services, and resource recycling. In terms of recycling of used products, based on the status and role of plastics recycling in the national economy: First, effective ways to reduce resource shortages; second, to replace other materials as a priority; third, to develop circular economy and to protect the environment; It is an environment-friendly sunrise industry that benefits the country and the people. It has great potential for application and development. Fifth, recycling of renewable resources is an inevitable choice for the development of circular economy. Its strategic goal is to establish an environment-friendly economy and a resource-saving society. The plastic recycling industry has provided a channel for rural economic growth, employment for rural surplus labor, and increased income. It has made tremendous contributions to the development of resource recycling and environmental protection and is an important part of the environmental protection industry and circular economy. China’s plastics have entered the world’s most advanced countries in terms of the overall level of production and processing equipment and technologies for plastic raw and auxiliary materials, the research and development of plastic products, and the depth and breadth of applications in the production of auto parts. The achievements that attracted the attention of the world have achieved a historic leap. In particular, after the introduction of the automotive industry planning, a large number of high-quality plastics and automobile parts are required. The development prospects of automotive plastics are promising. Luo Baihui suggested that during the 12th Five-Year Plan period, efforts should be made to increase investment in the following aspects so as to make the industry sustainable. (1) Strengthen independent innovation, improve service quality, and enhance the core competitiveness of products; (2) Under the guidance of the principle of building a conservation-friendly society, energy conservation and consumption reduction are the development direction of the environmental protection industry; (3) Reinforce plastics Recycling of waste, taking the road of circular economy and sustainable development; at the same time, we must increase the research and development of degradable plastics and industrialize it as soon as possible.

Compared with the United States, China's environmental protection industry has entered a period of rapid growth of nearly 30 years late, and the industrial structure and governance needs still have a lot of room for development in the future. In the future, driven by three favorable factors such as the enforcement of environmental laws and regulations, investment growth, and national environmental protection industry development policies, China's environmental protection industry will maintain rapid growth during the “12th Five-Year Plan” period.

2. However, in the actual market environment in China, many practitioners believe that the energy-saving and environmental protection industry is not “difficult” in general. A hot industry that is extremely business and politically correct. Why is it constantly hitting the South Wall in the real market?

The energy conservation and environmental protection industry contains three sub-industries: energy conservation industry, environmental protection industry, and resource recycling industry. The energy conservation and environmental protection industry chain is long and covers the upper and middle reaches of the traditional industrial economy. It covers industries such as energy, industry, transportation, construction, and waste disposal, and has obvious effects. We believe that the energy-saving and environmental protection industry is expected to usher in rapid development in the next 5 to 10 years, and the overall growth rate is expected to remain 15% to 20% a year. The leading players in key industries are expected to achieve an annual growth rate of 30%.

A hot industry that is extremely business and politically correct. Why is it constantly hitting the South Wall in the real market? Luo Baihui believes that for a long time, the traditional energy conservation and environmental protection industry has been treated as a simple service industry, scattered in various energy-consuming and emission departments and attached to energy-consuming emission-related industries, which is no longer suitable for the current energy-saving and emission-reduction situation. The modern energy-saving and environmental protection industry integrates capital, technology, equipment, engineering, and operation services. It has the characteristics of a typical productive service industry. It should also pay attention to the concentration of industrial development and carefully study the law of its development.

With the United States as the leader, Western Europe and Japan have since become the countries and regions where the environmental protection industry has become a pivotal country. The specific performance of the environmental protection industry in the world market share, a large proportion of GDP, a large proportion of investment, sub-sector development and improvement.

Feature 1: The United States, Western Europe, and Japan have become leaders in the environmental protection industry, occupying 38%, 27.6%, and 13.1% of the global market share of the environmental protection industry and becoming the leading country in the environmental protection industry.

Feature 2: High proportion of capital investment. Most of the technical equipment required for pollutant removal and control are lack of ready-made products, which require financial support for R&D work. In addition, measures such as financial support for polluting enterprises also require substantial investment. The United Nations Conference on Trade Development (UNCTD) estimates that the input from the environmental protection industry in developed countries is about 1%-3% of GDP. The OECD estimates that around 2000, the EU's 15 countries will spend about 1.5% of GDP on environmental protection. If you include human health-related inputs, this percentage may be as high as 5%.

Feature 3: Subdivision industry perfect. The environmental protection industry in western countries was limited to the traditional municipal industries such as water supply and sewage treatment at the start. Nowadays, the western environmental protection industry has formed a complete industrial chain including design consultation, equipment manufacturing, engineering construction, operation management and product sales. In addition to covering the traditional water, air and solid waste industries, the scope has expanded to green energy, energy saving and consumption reduction products, Ecological restoration and other fields. Take the United States, which has the largest environmental protection industry as an example. The environmental protection industry includes 14 sub-sectors.

In the past decade, the administrative effectiveness of pollutant discharge control in China has become stronger and stronger. During the "Tenth Five-Year Plan" period, China's environmental protection indicators have not been fully realized; in the "Eleventh Five-Year Plan", China first proposed binding indicators and exceeded its limits. The national energy consumption per unit of GDP fell by 19.1%, while the total emissions of sulfur dioxide and chemical oxygen demand dropped by 14.29% and 12.45%, respectively. At the end of 2010, in order to complete the “Eleventh Five-Year Plan” energy-saving and emission reduction targets, some places even took action to cut off electricity. Although this is not the original intention of the plan, it reflects the strictness of the constraints and the local government's great attention to energy conservation and emission reduction.

The "Twelfth Five-Year Plan" has continued the "Eleventh Five-Year Plan" to include aggregate control as a binding indicator. It has increased the control of nitrogen oxides (NOX) and total ammonia nitrogen emissions, and implemented it through layered decomposition. Local and corporate. The “Double Eight, Double Ten” emission reduction target is to support the key environmental protection work in the form of standard combinations (standard clusters). Each standard will be supported by a number of environmental protection rules.

The forthcoming “12th Five-Year Development Plan for Energy-saving and Environmental Protection Industry” clearly states that by the end of the “Twelfth Five-Year Plan”, the total output value of domestic energy-saving and environmental protection industries will reach 4.5 trillion yuan, and the added value will account for about 2% of GDP. Average annual growth of more than 15%. Among them, the output value of the environmental protection equipment industry and the environmental service industry in the core areas each reached 500 billion yuan. At the same time, the state encourages powerful energy conservation and environmental protection companies to become bigger and stronger. During the “Twelfth Five-Year Plan” period, there must be 100 environmental protection companies with an annual output value of over 1 billion yuan, including 50 environmental service-oriented enterprises. With regard to specific fiscal support policies, enterprises such as sewage and waste treatment will be exempted from land use tax and property tax policies. Luo Baihui's analysis pointed out that the state support policy is becoming more and more clear. Along with the introduction of a series of policies "big red envelopes," the "great development" of the energy conservation and environmental protection industries during the "12th Five-Year Plan" period will become increasingly clear. In the future, in order to accelerate the green transformation of the economic development mode, China’s environmental protection department will focus on the five major areas of work. One is to promote economic restructuring with green development. The second is to continue to strengthen pollution reduction and promote economic restructuring. The third is to deepen the system of environmental impact assessment and use source control to promote industrial optimization and upgrading. The fourth is to improve environmental laws and regulations and standards. Fifth, market-oriented development and expansion of the environmental protection industry. It is expected that the national “Twelfth Five-Year Plan” environmental protection industry policy will be intensively introduced. This is a refinement of the previous programmatic document. In addition, policies such as denitrification tariffs, urban sewage treatment fees and sewage charges, and emission rights trading are also being coordinated and formulated. It is expected that they will be promulgated in early 2012.

It is expected that the Chinese government will propose economic policies conducive to the development of energy-saving and environmental protection industries in industrial restructuring, energy conservation and emission reduction management, as well as prices, finance, taxation, and finance. In addition, the terms of the land support policies and loans pledged by the energy conservation and environmental protection industry There will be new breakthroughs.

3, need to break the environmental protection industry this "stirring", what good advice do you have?

The investment in science and technology of energy conservation and environmental protection companies in Europe and the United States generally accounts for 15% to 20% of sales revenue, while the average domestic high-tech enterprises are 2%. Without an innovation-driven development model, it is impossible to reach the upstream of the industrial chain. To promote the development of energy-saving and environmental protection industries, it is necessary not only to promote its epitaxial growth, but also to increase its endogenous growth capacity. Both are indispensable.

(1) Technical advantages bring high added value. Luo Baihui suggested that leading companies should strengthen their research and development capabilities, participate in the formulation of industry standards, and increase the core product gross margin;

(2) Build a comprehensive marketing network, quickly enter the market, provide quality services throughout the project life cycle, and help increase the viscosity of customer resources;

(3) Extensive expansion through mergers and acquisitions to create a product "fleet group." Luo Baihui pointed out that during the “12th Five-Year Plan” period, there will be a large number of opportunities for resource integration in the industry. The key lies in whether the company can exert the 1+1 greater than 2 effect, and endogenous growth and extension. The company’s past acquisitions have been successful. In the future, the company will continue to expand its product lines through mergers and acquisitions to promote the company’s rapid development. It is recommended that leading companies in the industry purchase companies with channel, technology, and product features at reasonable prices, use them for their own purposes, enrich product lines, accelerate industry penetration, and create product “fleet groups”.

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