According to China's auto export data recently released by the China Association of Automobile Manufacturers (hereinafter referred to as "China Automobile Association"), from January to April 2015, China's auto exports were 245,000, a year-on-year decrease of 14.6%. Among them, passenger car exports were 136,700 units, down 20.7% year-on-year; commercial vehicle exports were 108,300 units, down 5.5% year-on-year.

Continuous decline in exports

In 2015, China’s automobile export volume began to decline in January. According to the data revealed by the China Association of Automobile Manufacturers at that time, Chinese auto companies’ exports were 61,800 units in January, which was a decrease of 37.4% from the previous month and a decrease from the same period of last year. 10%. In a continuous decline, exports last month suffered a particularly severe setback. In April, the number of auto exports was 61,600, a decrease of 11.8% from the previous month and a year-on-year decrease of 21.5%, which was the largest monthly drop since the beginning of this year. Among them, the number of passenger vehicles exported was 32,000, which was a decrease of 31.3% from the same period of last year and a decrease of 17.8% from March. From this year on, passenger car exports have decreased by 20.7% from April this year. In this regard, China Automobile Association has made a prediction that this year China's auto exports is about 860,000 vehicles, down 5% year-on-year. Among them, the export volume of passenger cars is expected to be 510,000 vehicles, down 4% year-on-year; commercial vehicle exports are expected to be 350,000 vehicles, down 5% year-on-year.

Overseas market downturn affects exports

This year, China's total vehicle export volume is only 18% of the total amount of vehicle import and export, which is 23% lower than the 40% peak in 2007. In recent months, China’s auto exports have fallen drastically. Cui Dongshu, secretary-general of the National Passenger Vehicle Market Information Association, said that in recent years, China’s renminbi has continued to appreciate, but the global economy has generally weakened, making the decline in China’s auto exports inevitable. However, it has declined. The rate will not be too large and will stabilize at around 900,000 vehicles. At the same time, he believes that some overseas markets, such as Russia and Brazil, are in a doldrums and will be one of the reasons for the decline in China’s exports. Cui Dongshu said that the import and export trend of the auto industry is basically consistent with the overall export-oriented economic trend. Before 2008, exports grew at a high rate. However, with the advent of the world financial crisis in 2008, the growth rate of automobile and component exports was much lower than that of imports. The growth rate has led to only 45% of the total exports and imports of automobiles and parts and components in 2010, a 14% decline in the share of less than three years. The export growth of the automotive industry since 2011 is faster than that of imports. In 2012, exports accounted for 48%. In 2015, as emerging markets slumped, the proportion of auto and parts exports still fell to 45%.

Adjust policies to suit the market

Although the current decline is relatively large, internal personnel of an independent brand stated that it is still actively promoting the brand's manufacturing system in Russia and the Middle East, improving its marketing network, striving to make newly developed products more adaptable to the local market and thus increase competition. force. In this regard, He Xiaoqing, deputy general manager of Chery Automobile and general manager of Chery International, also stated: “Now Chery has formulated a series of comprehensive countermeasures, and will further improve itself through the launch of new products, improved service quality, and brand building. The competitiveness of products and the improvement of profitability. Next, Chinese cars have the ability to export to more developed markets and play an increasingly important role in the markets of developed countries."