In many people's impressions, navigation seems to be more related to self-driving, which is why almost all kinds of navigation software have functions such as probe prompts, avoiding congestion, and 3D display as the main selling points. However, not long ago, the Gaode map did the opposite, and the high-profile release of the Gaode map bus navigation version became the first Internet map manufacturer in China to launch professional navigation for bus travel users.
Chicken ribs are still opportunities Consumers do not need bus navigation? Obviously not. In fact, a big background that cannot be ignored is that the entire mobile Internet center is in Asia, developing earlier than the United States and having a large user base. The important reason is that consumers in countries such as China, Japan, Korea, India, Vietnam, Indonesia and other countries mainly use public transportation in this way, and they spend two hours more mobile phones per day than American users. From this perspective, it is the bus users that have created the boom in mobile Internet. According to the statistics of Gaode, after the launch of the “public exchange and reminder function” in Gaode map in August, the usage rate of public transport related functions increased by 40%, which indicates that users have a strong demand for bus navigation. From this point of view, Gao De’s push for public transport navigation is not a temporary impulse to “slap the head”, but is well thought out and has a broad “mass basis”.
In the face of the vast user base, the introduction of bus navigation, whether it is to enhance the brand perspective, or to expand users, is a huge opportunity. However, if you have a little understanding of the navigation app, it is not difficult to find that the current map app has the function of bus route inquiry and transfer suggestion. In this context, re-examining the Gaode map bus navigation version, two problems will follow. First, what is the reason that bus navigation has been marginalized for a long time? Second, how does the high-tech map transit navigation version differ from other software in terms of functionality?
The same station name, different bus stations may be several kilometers apart, and there may be more than a dozen different types of schemes. The complexity has obviously exceeded that of self-driving navigation, and the map provider's technical strength and data accuracy are extremely high. Claim. In the first-tier cities such as Beishangguang, there are hundreds of large and small subway stations, and a large number of bus stations adopt separate design. Not only users are easy to misunderstand, but some domestic map manufacturers also have extremely high error rates. At the same time, people who choose to travel by bus are often more picky, and a slight carelessness will have a negative impact on the brand. It is the above two reasons that determine the low-key and cautiousness of various map applications in bus navigation.
In the view of Yu Yongfu, president of the UC mobile business group of Ali Group, the increasingly complicated bus interchange route, the distracting bus station distribution, is also becoming more and more scratching. In the past, mobile phone map products only provided bus route suggestions. , has long been unable to meet the needs of users. The huge contrast between user needs and real-life products, let Gaode see the opportunity, and the advantages in data accumulation and computing, let Gaode have the courage to seize this opportunity.
Guo Degang and Lin Zhiling With the strict and strict policy of the big cities in China, even the car owners will use the bus more frequently, which makes the Gaode map an important step in achieving a seamless transition of existing users. At the user-expanded level, as long as a user experience is enough, a large number of potential customers with bus navigation needs can be transferred to the “faction” of Gaode.
It is understood that the Gaode map bus navigation version starts from the starting point, and can guide the user to the platform that needs to take the bus and subway through real-time voice navigation. When the user guides the bus or the subway according to the navigation, the Gaode map will also prompt the transfer station through the voice, vibration, and desktop notifications to help the user get ready to get off or transfer in advance. At the same time, the Gaode map bus navigation interface can also display every passing site on the way in real time, which is convenient for users to calculate the arrival time, so that users do not have to worry about sitting or “reporting accidents”. When the user gets off the bus, the Gaode map will continue to remind and voice navigation to guide the user to the next transfer site or final destination. In the comparison between Gaode map and Baidu map, the same starting point, using the public exchange scheme provided by Gaode map, can save 20% in time, which is enough to illustrate the problem.
However, the so-called "wine fragrance is also afraid of the deep alley." All apps face a problem when it comes to promotion: how do you get users to start "first time"?
At the launch site of the Gaode map bus navigation version, a signing ceremony gave Gaode's solution. The cooperation with "non-famous comic actor" Guo Degang enables users of Gaode map to travel under the guidance of Guo Degang's voice. In the words of Yu Yongfu, just as Lin Zhiling's voice navigation made Gaode map users have more fun on the way to driving, Guo Degang's voice navigation also allows bus travel users to relax and travel happily in a hurry. And with the popularity of Guo Degang to attract more users, perhaps a deeper consideration of Gao De.

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