The skin-tight instrument market competes for the trick of hurting the enemy for a thousand self-harms.

Now that the industry is highly competitive, everyone is racking their brains to strive for performance, but there is a behavioral instrumentalist who has not been able to understand why people do not understand how to do business is to earn money, and they must engage in “one injury to the enemy and one to eight hundred”. Tricks? That's right, today's instrumentalist wants to talk to everyone about the "price war" competition that is common in every industry.

"Price war" is a war without smoke, it aims to occupy the market by voluntarily compressing profits, suppressing competitors and digesting inventory. For a long time, it has been used as the focus of marketing. The online search is all about “108 successful strategies for price wars” and “teaching you to switch to price wars”. It looks like the market “elixir” can come back to life, but at the same time Hidden hidden dangers, do not pay attention to just play with the fire self-immolation.

Modern scientific and intelligent manufacturing helps to shorten the product update cycle. This is a manifestation of technological progress, such as the gradual upgrading of older mechanical water meters to direct-reading water meters, IC card water meters, pre-paid water meters, etc., as well as the promotion of market demand. , From simple measurement instruments gradually evolved into water-saving, centralized meter reading and other multi-functional products. As the industry develops, some products are forced to die or even to withdraw from the market. This gives space and stage for price competition. The introduction of each new technology product will inevitably lead to lower price promotions for the old ones. This is a common method used to reduce inventory, not only in the instrument industry, but also in many markets.

From this perspective, short-term and reasonable price adjustment will release the pressure of the enterprise, and continue to open up the territory with light travel.

But most people know it may not remember, let the instrument to remind you that the price war has an alias called "homogeneous competition." The so-called homogenization is to see what instrument products sell well and make money to do what they do, resulting in the market is the same paragraph. In order to “stand out” and win more sales, companies will cut prices and promotions, and the cost will be still there, which will make profits so low. Did everyone realize that this is a serious problem? If the company does not make money, it will lack the funds to invest in R&D. Without scientific research and innovation, it will lack core technologies and will only be able to eat “old capital” at the original level. In addition, this way of breaking the balance will bring sequelae, allowing more companies to be forced to join the ranks of the locals and disrupt the entire market.

Before and after the National Day holiday last year, the demand in the coal industry was weak. China’s giant coal company took the lead in lowering some of its prices in order to stabilize the market, resulting in Shenhua’s willingness to express its willingness to lower prices. Although expressing this helplessness but the competition has intensified, China Coal continues to lower its original preferential policies, and the vicious circle of mutual pressure between large-scale coal companies has begun to appear. Soon, small and medium-sized coal enterprises also joined melee. This vicious cycle has had a great impact on the entire coal industry, seriously slowing the pace of industrial development.

In addition to eager for quick success and interest in keeping business, the huge market that erupts in the short term will also give the negotiators disregard the motivation and courage of the rules. This phenomenon is particularly common in government bidding. These "spoilers" are expected to occupy a share in a successful bid and increase their influence. If they fail to achieve their goals, they will not hesitate to "kick down" themselves.

The environmental protection enterprises listed in the environmental monitoring field had previously disclosed the facts of the price war in the industry, and it has been difficult for the instrumental monarch to relieve itself. Taking the PM2.5 monitoring equipment of the same quality as an example, the first environmental protection pricing is within the range of 1500-200 thousand yuan, and the sales price of an imported brand agency is about 5-10 million higher, but in the bidding of government projects, the agency brand The quotation will be as low as 100,000 yuan. In the words of industry professionals, "This is not even enough!" Fortunately, instrumental monarch cannot understand this kind of loss-making and earning behavior. It is obvious that they want to “do things”!

Instrumental monarch is not an alarmist, but using price wars to solve the problems encountered in opening up the market is by no means a good idea. The provokers of those "wars" may temporarily achieve their goals. However, if people are drinking and drinking and know each other well, hope you will cherish!

In-stream

In the just-concluded bidding for the third batch of electric energy meters of the State Grid, the winning price of some of the meters was much lower than the average level of previous years, and the average price of the second-level single-phase smart energy meter was slightly higher. The first-level three-phase smart energy meter and electricity consumption information The decline in the average price of acquisition products has slightly increased. The decline in the average price of the 0.5S class three-phase smart energy meter and the 0.2S class three-phase smart energy meter has slightly narrowed. Such a quotation motive does not have long-term reference, I believe that the future of the meter industry will return to normal levels of pricing. Instrument meter vomiting blood finishing meter demand market has not seen the fast stamp did not expect to be able to do so!

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