Dongfeng Cummins Targets Henan Market Segment

Focus on efficient logistics segmentation

In recent years, the development of e-commerce, the improvement of people’s living standards, and the country’s emphasis on environmental protection work have taken place. With the development of social economy and the introduction of relevant policies and regulations, structural changes have also taken place in the logistics industry. The areas of sub-markets and professional vehicles such as express logistics and cold chain transportation have gradually formed their own new logistics ecology and their development is booming.

According to the reporter of China Truck Network, the competition in Henan's regional engine market is very fierce, and any engine manufacturer has no absolute advantage. If the market share accounts for between 10% and 20%, it is a great achievement. Facing the socio-economic development trend and the fierce competitive environment, Dongfeng Cummins has targeted the high-efficiency logistics and subdivided fields, and its market share has also greatly increased.

The development of the logistics market in Henan has become more and more detailed. In July and August this year, Dongfeng Cummins’ sales volume has risen significantly. It is inseparable from the growth in demand for vehicles in the logistics segment. Taking sanitation trucks as an example, with the country’s emphasis on environmental protection and the increasing awareness of environmental protection among various manufacturers, the demand for sanitation vehicles in the Henan region is increasing. The Dongfeng Cummins Engine is targeting the area of ​​sanitation vehicles. As of now, Dongfeng Cummins has reached 70%-75% of the market share in Henan sanitation vehicles. The logistics segment has become another growth pole for Dongfeng Cummins sales.

Nowadays, the development of electric commerce is making rapid progress. The competition in the logistics market is becoming more and more fierce. Efficient logistics has become the trend for the development of the logistics industry in the future. The Dongfeng Cummins Engine has strong capabilities in building long-distance and efficient logistics models. In particular, the 13-liter engine has won the trust of many card members. Dong Lu Cummins Henan Regional Director Lu told reporters: "Dongfeng Cummins fuel, light weight, safe and reliable, making all major logistics companies favor Dongfeng Cummins, especially the 13-liter engine, in the efficient long-distance freight, users get the recognition ."

Zhang Changfu, a user of cold chain logistics from Xuchang, Henan Province, currently has 3 Tianlong sailings and 1 Tianlong flagship. The four vehicles are powered by the Dongfeng Cummins ISZ13 litre engine, which not only has stable performance and sufficient power, but also is fueled by Master Zhang's extreme recognition of economical fuel economy. Master Zhang said: "My several Dongfeng trucks, one more than one province, especially the Tianlong sailing version, can save an average of 100 kilograms of oil per kilometer than Scalaea with the same horsepower." In the eyes of Master Zhang, domestic Truck engine performance has been comparable to international brands.

Product + Service Dongfeng Cummins fight well combination punch

It needs to be hard on its own. Whether it is a special car field or a logistics market segment, the reason why Dongfeng Cummins can play steadily and get user approval is because Dongfeng Cummins has made preparations. However, Dongfeng Cummins did not satisfy the status quo. Instead, it improved market share by constantly optimizing products, adjusting product distribution, and strengthening product service capabilities.

As is known to all, Dongfeng Cummins is the earliest joint venture company established by Cummins in China. Its strong engine R&D strength is also at the forefront in China. Dongfeng Cummins' current products have achieved full coverage of diesel engines ranging from 3.9 to 13 liters. The product line is very rich and the product strength is beyond doubt.

“Dongfeng Cummins has been working in China for 30 years and has enough brand influence. Many models have received attention since their inception, and a group of users have become Cummins’ loyal users. In recent years, with the national foundation With the acceleration of facilities construction speed, the domestic commercial vehicle market has developed rapidly, especially in the truck industry, where high-end, heavy-duty trucks with a capacity of more than 30 tons have ushered in new growth opportunities, said Director Lu.

Opportunities are in front of them. In addition to upgrading and upgrading products, Dongfeng Cummins has also made sufficient preparations for services. Dongfeng Cummins has also spread a large service network in the Henan area. Lu Zhuren told reporters that all prefecture-level cities in Henan Province now have at least two Dongfeng Cummins service stations. The province has a total of 41 service stations with a service radius of only 50 kilometers. It seems that the Dongfeng Cummingsli sword is out of the sheath. We have to believe that Dongfeng Cummins will have a great chance in the regional market in Henan. What kind of achievements can we achieve? Let's wait and see.

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